Ad agencies are hiring again

Hi and welcome to Insider Advertising for May 25. I'm senior advertising reporter Lauren Johnson, and here's what's going on:

• Ad agencies are hiring again.
• Omnicom Public Relations Group's new CEO.
• Instagram gives creators more data.

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Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson.

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These advertising companies hard hit by the pandemic are already hiring again for hundreds of roles

• Ad giants like WPP and Omnicom are hiring again across departments after a crushing 2020, Lindsay Rittenhouse reported.
• Agencies including VMLY&R, R/GA, and The Martin Agency have open roles at a variety of levels.
• But some recruiters say finding candidates to fill the roles has been difficult.

Read the story.

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Omnicom Public Relations Group's new CEO lays out how he plans to use healthcare experience to grow the PR giant

• Chris Foster was named chief of Omnicom Public Relations Group, the first Black CEO of a holding company PR unit, Sean Czarnecki reported.
• He'll use his experience in the healthcare vertical to buoy the recovery of Omnicom's PR business.
• He also plans to use cross-agency account teams to better service clients.

Read the story.

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Instagram is giving creators access to more detailed data, including Reels insights that influencers have been clamoring for

• Many creators have been asking for more detailed analytics for Instagram Reels.
• Sydney Bradley reported that Instagram has expanded the Insights page to include new metrics for both Reels and Live.
• The feature will show metrics like total plays, accounts reached, likes, comments, saves, and shares for Reels.

Read the story.

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Other stories we're reading:

• Amazon could reportedly announce a roughly $9 billion deal to acquire MGM, the studio behind James Bond and Rocky, as early as this week (Insider)
• Writers for Valorant fan website THESPIKE.GG allege their CEO spent thousands on 'strippers and cocaine,' and owes them $40,000 in back pay (Insider)
• These are the 20 top Google execs and security power players helping guard its 3 billion users against hackers and other threats (Insider)
• Liquor startup Amass is crowdfunding $5 million of its next round. Its founder reveals how he's turning fans into evangelistic investors. (Insider)
• 'Playing to their strengths': Twitter's revved-up product focus piques publisher, advertiser interest (Digiday)
• Advertisers, TV networks go to battle over streaming ad rates (Variety)

Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.